Walmart reviews every Marketplace application, and a missing document or a business name that doesn’t match your tax records is enough to slow it down. Use this checklist before you apply to Walmart.com in the US or Walmart.ca in Canada. Every item comes from Walmart Marketplace Learn, checked September 2026.
Short answer
For Walmart.com you need a registered business with a business tax ID (a Social Security number isn’t accepted), a personal photo ID, documents that prove your business name and address, ecommerce selling history, GS1 barcodes for your products, and either a US warehouse that handles returns or Walmart Fulfillment Services (WFS).
Walmart.com (US) checklist
1. Business and identity
- A business tax ID or business license number. Walmart says a Social Security number is not accepted.
- A copy of a personal photo ID, front and back, clear and well lit.
- A business document such as a license or registration certificate that shows the company name, address and date.
- Proof of address, such as a utility bill.
- Files in PNG, JPG or PDF format, each under 5MB.
- An eligible business type. Walmart’s US guide says non-profit organizations, sole proprietorships (except in India) and Hindu Undivided Family (HUF) businesses aren’t accepted for the US Marketplace.
2. Details that must match
- Your business name and address entered exactly as they appear in your IRS records or other government documents. Walmart’s business verification guide calls this out directly.
- The same name and address on your ID, business document, proof of address and bank account.
- Your personal details entered exactly as they appear on your ID.
3. Selling history and products
- A history of marketplace or ecommerce sales you can describe in the application.
- Products with GTIN/UPC barcodes from a GS1 company prefix.
- A catalog checked against Walmart’s prohibited products policy before you apply.
4. Fulfillment and returns
- A business-to-consumer US warehouse that handles returns and can meet Walmart’s Seller Performance Standards, or
- A plan to use Walmart Fulfillment Services (WFS).
5. After you submit
- Watch your email for an identity check. Walmart may ask you to verify with a photo ID and a face scan, and gives seven days to complete it.
- Expect business verification to take anywhere from a few minutes to a few business days, according to Walmart.
Walmart.ca (Canada) checklist
- A federal or provincial Business Number, or a business tax identification number.
- Your legal business name, business email, phone number and address.
- A driver’s license, passport or other government photo ID showing the ID number, expiry date and country of issue.
- One address document: Notice of Assessment, Articles of Incorporation, Articles of Amalgamation, or Notice of Registration (Quebec only).
- A utility bill or bank statement from the last 6 months.
- Canadian tax registration numbers, if they apply to you, with a screenshot from the tax website.
- A customer service email and phone number.
- A return center address in Canada or the United States.
- Bank account details for payouts.
- A plan for French content. Walmart lets you go live with English content but expects French content to be uploaded, as required under applicable law.
Common reasons applications stall
| Problem | What to check |
|---|---|
| Name or address mismatch | Compare every document with your IRS or government records, letter by letter. |
| Wrong business type | Confirm your entity type is accepted for the marketplace you’re applying to. |
| Barcodes not from GS1 | Check that your GTINs come from your own GS1 company prefix. |
| Prohibited products in the catalog | Remove anything on Walmart’s prohibited products list before applying. |
| No fulfillment plan | Show a US returns-capable warehouse or plan to use WFS. |
If Walmart denies your application
Walmart’s help center says you can appeal a denied application by opening a case with Seller Support through the Help button in the Seller Center menu bar. Walmart reviews the case, may ask questions and then gives a final decision. Walmart also notes that an appeal does not guarantee approval, so fix the cause first: the mismatch, the missing document or the product issue.
How RetailerBox helps
Our Launch & Setup team checks your documents and barcodes before you apply, prepares the application with you and helps with the appeal if Walmart says no. Walmart makes the final decision, so we can’t promise approval. Message us with the marketplace you’re applying to and where you’re stuck.
Sources
Walmart Marketplace Learn: "Before you start selling on Walmart Marketplace" (updated September 2, 2026), "Business verification" (updated June 15, 2026), "Before you start selling on Walmart Marketplace Canada" (updated October 31, 2024), Canada FAQ on French content, and FAQ "My application was denied, can I appeal?".
Checked September 2026. Walmart reviews every application and makes the final decision.
Last updated September 16, 2026