If Walmart suppresses or suspends your seller account, you can appeal with a plan of action. If Walmart terminates it, you can’t. Use this checklist to work out which one happened, find the cause, gather the documents Walmart asks for and write the plan. Every item comes from Walmart Marketplace Learn, checked September 2026.
Short answer
For a suspension, open a case through the Help button in Seller Center and submit a plan of action that explains the cause, what you’ve fixed and how you’ll prevent it. Depending on the reason, Walmart may ask for current warehouse photos, supplier or distributor invoices less than two months old, or intellectual property documents. Walmart doesn’t accept appeals for terminated accounts.
Step 1: Confirm what happened
| Account status | What Walmart does | Can you appeal? |
|---|---|---|
| Suppression | Restricts the account | Yes. Select Start appeal on the banner on the Performance page. |
| Suspension | Restricts the account | Yes. Select Help in the Seller Center menu bar and follow the steps to submit your plan. |
| Termination | Closes the account permanently and deactivates your listings | No. Walmart isn’t required to give a reason, and appeals aren’t granted. |
Walmart sends performance notices by email and in Seller Center. Read the notice first: it usually names the policy or metric involved.
Step 2: Check your performance metrics
If the notice is about performance, open the Performance page and compare each metric with Walmart’s Seller Performance Standards (updated July 28, 2026):
| Metric | Walmart standard | Measured over |
|---|---|---|
| Cancellation rate | 2% or below | 30 days |
| On-time delivery rate | 90% or above | 30 days |
| Valid tracking rate | 99% or above | 30 days |
| Seller response rate | 95% or above | 30 days |
| Late shipment rate | 5% or below | 30 days |
| Negative feedback rate | 2% or below | 60 days |
| Return rate | 6% or below (9% or below for resold inventory) | 60 days |
| Item not received rate | 2% or below | 60 days |
Step 3: Gather your documents
- The notice from Walmart, saved as a screenshot or PDF.
- Supplier or distributor invoices less than two months old, if the issue involves product sourcing or authenticity.
- Current photos of your warehouse, if Walmart asks for them.
- Intellectual property documents that show you’re allowed to sell the items, if the issue involves a brand or IP complaint.
- Order, tracking and carrier records for any late, missing or cancelled orders you mention.
Use genuine documents only. Edited or made-up records put the account at further risk.
Step 4: Write the plan of action
Walmart asks for a written business plan of action that describes the violation and the steps you’ll take to correct it. Keep it short, factual and specific:
- Root cause. What went wrong, with dates and numbers. No excuses and no blaming carriers or customers.
- What you’ve already fixed. Orders refunded, listings removed, suppliers changed, shipping templates corrected.
- How you’ll prevent it. The checks, settings or process changes that stop it happening again, and who on your team owns each one.
- Evidence. The documents from Step 3 that back up each point.
Step 5: Submit and follow up
- Submit through Start appeal (suppression) or the Help button (suspension).
- Walmart handles appeals in the order it receives them and contacts you with the decision.
- Answer any follow-up questions quickly and with the same documents.
- Know that submitting an appeal doesn’t guarantee reinstatement, and that it means you agree to follow the Seller Performance Standards and Marketplace policies.
How RetailerBox helps
Our Account Health & Recovery team starts on a suspended account within 24 hours. We review the notice and your account data, find the root cause, write the plan of action with genuine evidence and answer Walmart’s follow-up questions with you. Walmart decides whether to reinstate an account, so we never promise the outcome. Send us the notice to get started.
Sources
Walmart Marketplace Learn: "Appeal an account suspension" (updated December 9, 2025) and "Seller performance standards" (updated July 28, 2026).
Checked September 2026. Walmart decides every appeal; submitting one doesn't guarantee reinstatement.
Last updated September 16, 2026