You never need to share your Seller Central or Seller Center password with an agency, a freelancer or a team member. Amazon and Walmart both let you add people as users with their own logins, choose what they can do, and remove them at any time. This checklist shows how, and what to check before you say yes.
Short answer
On Amazon, the account owner invites a user from Settings, then User Permissions, and sets their permissions after they accept. On Walmart, an Admin adds a user from People and permissions and picks a role: Admin, Read and Write, or Read Only. In both cases the person signs in with their own login, and you can remove them whenever you want.
Before you give anyone access
- Never send your password, your two-step verification codes or your bank login.
- Ask what work they’ll do, and give only the access that work needs.
- Use the person’s work email, so you can see who is on the account.
- Write down who has access and why, and review the list every few months.
- Remove access the day the work ends.
Amazon Seller Central
- Sign in as the primary account holder.
- Open Settings (the gear icon), then User Permissions.
- Under Add a new user, enter the person’s name and email address and send the invitation.
- The person accepts the invitation from their email and signs in with their own Amazon login.
- Go back to User Permissions and set what they can see and edit. New users start with no permissions until you assign them.
Amazon’s help page on user permissions says they let you give controlled access to your account without sharing your login credentials. Menu names can change, so search “User Permissions” in Seller Central help if you can’t find the page.
Walmart Seller Center
- Sign in with an Admin account. Only Admins can add users.
- Open People and permissions.
- Select Add User, enter the person’s name and email, choose a role and select Add. Walmart emails them an invitation.
| Walmart role | What it allows (Walmart’s description) |
|---|---|
| Admin | Manage all areas, including API credentials, requests to sell in special approval categories, adding users, and accepting binding legal agreements for the seller. |
| Read and Write | Operational tasks such as setting up items or viewing reports. |
| Read Only | View data and create or download reports, without changing anything. |
Walmart reminds sellers that they’re responsible for their users’ actions and recommends limiting Admin access to people in your company who can accept binding terms.
Red flags
- Someone asks for your password “to save time”.
- Someone wants Admin access for work that doesn’t need it.
- Someone asks you to change the account’s bank details or contact email to theirs.
- Someone won’t tell you which users they’ve added.
How RetailerBox works with your account
We never ask for your password. For the free audit and every service, you add us as a user through Amazon user permissions or Walmart Seller Center user access, and you can remove us at any time. The account stays in your name. If a task needs more access than you’ve given, we’ll tell you what and why before anything changes.
Sources
Amazon Seller Central help "Set and edit user permissions"; Walmart Marketplace Learn "Add a new user to my Seller Center account".
Checked September 2026. Menu names in Seller Central and Seller Center can change.
Last updated September 16, 2026